Understand.
Choose. Move forward.

Guides to help you prepare your digital choices.
Local and national topics, with useful comparisons.

Guides to explore

GUIDE · 3 MIN READ

Local SEO in Marrakech: how can you improve your visibility on Google?

Local SEO helps a business get found when a search has a geographic intent. In Marrakech, the priority is to connect an offering…

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How long does it take to see SEO results? — illustration

SEO

GUIDE · 3 MIN READ

How long does it take to see SEO results?

There is no universal timeframe for SEO. A technical fix may be detected before new content generates enquiries. The starting point…

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SEO audit: what should you check on a website? — illustration

SEO

GUIDE · 3 MIN READ

SEO audit: what should you check on a website?

An SEO audit identifies what prevents a website from being discovered, understood or chosen. It combines technical checks, search intent, the…

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How much does a website cost in Morocco? — illustration

Web

GUIDE · 3 MIN READ

How much does a website cost in Morocco?

The cost of a website in Morocco depends on the work involved: pages, design, features, content and ongoing support. There is no single price that applies to…

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Business website or e-commerce: which should you choose? — illustration

Web

GUIDE · 3 MIN READ

Business website or e-commerce: which should you choose?

A business website presents a business and makes it easy to get in touch. An e-commerce website manages online purchases. The choice depends on how you…

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Native, hybrid or PWA app: how do you choose? — illustration

Mobile

GUIDE · 3 MIN READ

Native, hybrid or PWA app: how do you choose?

A native application targets one platform, a hybrid application generally combines a web interface with a mobile container, while a PWA remains a…

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Design

GUIDE · 3 MIN READ

Logo, visual identity and brand guidelines: what are the differences?

A logo is a mark of recognition. Visual identity brings together the graphic elements that make a brand consistent. Brand guidelines explain…

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Social

GUIDE · 3 MIN READ

How do you build a social media strategy for your business?

A social media strategy connects an audience, an objective and a content system. It helps you decide what to publish, where to publish it and how to measure its…

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Video

GUIDE · 3 MIN READ

What type of video should you choose for your business?

The right type of video depends on what the viewer needs to understand and do. Presenting a business, explaining a product and generating an enquiry are…

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Strategy

GUIDE · 3 MIN READ